Okay, so this isn’t exactly graphic design or art, but certainly piqued our interest. In a sea of ebooks and devices dedicated to delivering digital books to hungry consumers, one publisher, Eterna Cadencia, has another innovation in mind. They recently released El Libro que No Puede Esperar – ‘The Book that Cannot Wait’, an anthology of new Latin American authors – printed in ink that disappears after two months of opening the book. This all seems rather impractical (you’re left with a leather-bound blank book), but makes for a great marketing tactic. It creates a sense of urgency for consumers to actually read the book immediately, engaging readers in a new way. And the proof is in the pudding… the publisher sold out their first print run in a day.
English designer/artist/illustrator Olly Moss does it again. With an almost cult-like following, Moss released this limited edition, officially licensed poster for one of the summer’s most anticipated films (opening today!) for just 24 hours earlier this week… and fans (of both TDKR and Moss) snatched them up in droves. 9,350 were sold in that short time, a number that Moss himself calls “Very humbling. Literally about ten times what I’d imagined/hoped.”
Though sort of a novelty, since most folks who visit this microsite won’t actually travel around Scandinavia, Volvo’s Cross Country Travels site and mobile app are really well designed and fun to navigate. Interactive Art Director Robert Lindström documents the creative process here. Love the badges too… nice uniformity among the variety of illustrations.