Some packaging is simply just fun, as is the case with this series of fruit juice packaging. Not sure how banana juice tastes, but Japanese industrial designer Naoto Fukasawa certainly makes it look enticing with his thoughtful design. “Materials are not the mother of design,” says Fukasawa. “Materials and means are the result of thinking how to create a sensuous effect. I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.” Fukasawa has even been described by Bloomberg Businessweek as one of the world’s most influential designers.

Via toxel.com

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