Paris-based illustrator/design Julien Canavezes worked with German ad agency Jung von Matt on this fantastic campaign for Ricola. This special release of the popular Swiss brand of cough drops, The Ricola Music Edition, turns the drops into the heads of suffering singers. Each throat appears to be constricted, but when you unwrap the cough drop, the throat is relieved. Really smart concept and great illustrations. This project recently won Gold for Package Design at the London International Awards.

Via Behance and liaawards.com

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