Annually, we (Barbour) are presented with the wonderful challenge of designing the ESPN Planning Guide—printed and digital collateral serving as a one-stop shop for all the sports, events, facts and figures that media professionals need to create their 2014 advertising plan. Our task is to make this information both very usable and readable, but also visually compelling. This year we focused on the championship trophies every athlete in their respective sport is chasing after. We developed a clean overall layout and built stunning imagery that could stand on its own, mixing the essential equipment of each sport with visuals of the athletes at the pinnacle of winning. Blind gloss UV, paired with luxurious silk stock, round out the package. Printed by our friends at St. Vincent Press. Enjoy!
Equador-based artist/illustrator Javier Perez (a.k.a. cintascotch) uses Instagram to disseminate his clever and playful artwork. Perez’s ability to see the world through a very imaginative lens, with almost childlike curiosity, is fantastic. Check Perez’s Instagram account frequently, he adds new artwork (or what he calls “experiments”) often.
London-based designer Scott Woolston is wildly talented with a really impressive body of work. His eclectic style suits his focus on film and television marketing perfectly. Woolston clearly has a keen ability to translate sometimes complex concepts into visual feasts. Admittedly, we may be suffering from a case of design envy. Great work!
Spanish art director Rafael Quilez of McCann Erickson in Madrid created this award-winning print campaign for a hospital cardiology department. It’s a shame the campaign is so specific, because the concept — that poor choices and bad habits cause more deaths than natural catastrophes, severe accidents, and even war – seems to be an important one to expose to the masses. And Quilez’s execution is right on the money. Bravo, really well done.
Smart advertising deserves attention, and we love this billboard by German ad agency Serviceplan. They were asked to develop a BMW advertisement for a unique 164’ x 6.5’ light wall in the arrivals hall of the Hamburg Airport. They came up with the brilliant idea to use the reflective surface of the floor to maximize (exceed) their ad space, creating the headline out of half-letters and using the shiny floor to convey the message “Exceed Maximum”. Really clever idea for a special ad space.
Unconventional materials used to create art may seem gimmicky and gratuitous to some, but in this case they add depth and interest to the work. London-based artist Carne Griffiths has mastered the marriage of calligraphy inks and graphite with liquids such as tea, brandy, and vodka. These exquisite and complex portraits (for sale here) involve highly detailed floral and organic flourishes layered with portraiture and other geometric forms. And all done without the aid of Photoshop. Griffiths’ eye for color and intricacy is quite something. Would love to see him illustrate narrative… his work seems to tell a story already.