Spanish art director Rafael Quilez of McCann Erickson in Madrid created this award-winning print campaign for a hospital cardiology department. It’s a shame the campaign is so specific, because the concept — that poor choices and bad habits cause more deaths than natural catastrophes, severe accidents, and even war – seems to be an important one to expose to the masses. And Quilez’s execution is right on the money. Bravo, really well done.

Via cargocollective.com

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