We may have a subconscious fixation with design in Italy… unintentionally our second such post in a row. This time, we look at some imaginative work of Italian art director Matteo Pozzi. Though these are advertisements for the baby product company Cam, they could easily stand on their own as examples of surrealist design. Cam’s mission is, in part, “To look at the world through children’s eyes to understand exactly what they need… only those who know how to look at the world from a child’s point of view can find the solutions to make this world more enjoyable and, above all, safer.” For this campaign, Pozzi and team answer fanciful questions that children ask, employing a surreal visual narrative that is completely engaging. Though these pieces certainly have the potential to be a hodgepodge of gratuitous Photoshop effects, the execution of these concepts in the hands of Pozzi and his team feels organic and looks flawless.

More surreal design here and here and here.

Via Behance

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