Packaging is no easy feat. Most people take it for granted because we are inundated with it from every angle in so many consumer categories. And coming up with fresh and original packaging concepts in the beverage industry is particularly challenging. The market is flooded with craft breweries and boutique wineries — never mind the big boys with decidedly deep pockets — that it’s sometimes difficult to tell brands apart. But Oast House Brewers located in Ontario, Canada, not far from Niagara Falls (and less than 100 miles from our Rochester studio… road trip anyone?), has some terrifically unique packaging sure to draw attention. Canadian design firm Insite was up for a good challenge, and certainly succeed with flying colors. Their truly special design fits the bill for Oast House’s Farmhouse Ales collection by housing two 750ml bottles in a distinctive red barn structure, inspired by the brewery’s rural property. This is some of our favorite packaging, surely worthy of being a collectible item.

More packaging posts here and here and here.

Via Facebook and insitedesign.ca

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