At first glance, one might deduce that this series of vivid, eye-catching photos is for some high-brow fashion campaign, or conceptual art project. Much to our surprise and delight, they are actually part of a bold print and outdoor advertising campaign from a few years back, entitled Adaptation, for, of all things, Barcelona City Council. That’s right, government, more or less. Shot by acclaimed Spanish photographer Paco Peregrín, and art directed by London-based Conor Cronin, this campaign is so different from what we’d expect from anything remotely bureaucratic, that’s it’s certainly attention getting, and even slightly refreshing. Could you even imagine a campaign like this for your local city council? Perhaps Spaniards are more culturally and artistically evolved. Or maybe the aesthetic sophistication juxtaposed with a purpose, though noble, rather mundane, was exactly the point. Either way, we’re talking about it thousands of miles away, and that is impressive by any measure.

Via pacoperegrin.com and conorcronin.com

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