Archives for posts with tag: 3D computer modeling

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

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In his latest project, HI-RES, Madrid-based artist Rómulo Celdrán explores the convergence of digital art and fine art through sculpture. Celdrán’s analytical curiosity is especially intriguing for designers like us, who are constantly analyzing, consciously or subconsciously, the visual qualities of otherwise mundane objects all around us. These large-scale, visually arresting creations are really something. Not only is it compelling to look at three-dimensional pixelation before your eyes, but Celdrán uses these works to comment on the role 3D computer modeling now plays on visual perception. In his own words, Celdrán discusses the project: “Just as photography did with the two-dimensional still image and film did with the moving image, the current digital technologies that are used to generate 3D image models are revolutionizing the way we look at reality, understand it and relate to it. Whether it is the world of 3D scanning, photogrammetry, 3D design or any of their multiple forms and applications (technical, medico-scientific, recreational…) the 3D digital model shows us a reality beyond reality, a hyper-real reality.”

Via romuloceldran.com

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