Archives for posts with tag: A Nightmare on Elm Street

When London-based designer Alexander Klement sets a personal design goal, he follows through in a big way. And his Lathe typeface is a shining example. As fellow designers, we understand that typeface design is no easy task. How do you create something fresh and new, when it has been done over and over in so many ways? Klement certainly created something we’ve never seen before. There’s great dimension to his figures, and we love how he explored various textures. Each character also stands quite nicely on its own. In his own words: “I decided not to design a typeface from scratch as there are so many great ones out there I could just add a personal touch to an existing one. I chose Futura as a base typeface for its simple, clean and modern characteristics. I started by creating a base generative extrusion which was applied to each character. Materials were then explored and applied to the characters to give a sense of a real life object.” Well done.

Via alexanderklement.co.uk

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We always appreciate well executed reinterpretations of movie and TV posters (think Olly Moss and Mondo). We recently came across some work of New York-based designer/art director Laz Marquez, and he certainly falls into that category. Marquez’s ability to mix up his style seems to be a strength here; He does not employ one particular style for all of these works, but rather adjusts his style based on the subject matter.

Via lazmarquez.com

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