Archives for posts with tag: Adidas

We particularly love when artists give everyday objects new context. Not only does this type of work capitalize on the element of surprise, but it also gives the viewer a glimpse into a creative mind. Artists who create these works (some past features here and here and here) see the world from a unique perspective. As is the case with self-proclaimed “Fantasy Researcher” Diego Cusano. Cusano, who has a background in visual arts and graphic design, explores the use of simple everyday objects in unexpected and creative ways. And so much so, in fact, that some high profile clients have taken notice and hired him for various campaigns, including Warner Bros., Adidas, Diesel, Dior, Cartier, Haribo, among others. In his own words, Cusano explains his work: “I started watching things from a different point of view, and from this new approach, I started creating the illustrations that, since then, I’m publishing each day on the social networks. Objects change their native function through the graphic to a new, different, unpredictable function. I always try to “re-invent” myself. I would like to give smiles when people look at my works.” It’s safe to say Cusano’s objective is on-point and wildly successful. His work definitely brings smiles to our faces.

Via diegocusano.com and Instagram

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Romania-born, New York City-based illustrator/designer/art director Daniel Nyari employs a distinct style of bulbous shapes and bold colors in a geometric and cubist sort of way. And we love it, as do his impressive roster of clients, which includes ESPN, Wired, GQ, Adidas, National Geographic, Microsoft, Men’s Health, among others. Nyari says he wants “to make art that looks like it was made by a computer which thinks it’s human.” His process is methodical and based on a grid, and this thoughtfulness shows. Nyari’s body of work is comprised of a great deal of football (soccer) projects, which is clearly a passion, and derives naturally from his European roots. But make no mistake, this is not a hobby for Nyari. He’s a terrific illustrator who has found his way and is making his mark in a crowded landscape of creatives.

Via iamdany.com

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So, we stumbled upon this viral video recently, and were in complete awe. You will be too, if you haven’t seen it already, guaranteed. It made us ponder the irony of being so taken with corporate logos carefully drawn by hand, even though that’s exactly how they were developed in the not so distant past. It’s no wonder this video has circulated so rapidly… we live and design in a time when doing things without the use of a computer is such a novelty. Armed with little more than some calligraphy pens, London-based Seb Lester, a trained graphic designer with a penchant for calligraphy, miraculously recreates distinct and recognizable complex letterforms with complete ease and surprising accuracy. Sit back snd marvel, as these logos seem to just emerge from his steady hand. We bow down to Lester and his tremendous talents.

Compilation video below, plus a few of our other favorites follow. Can you guess what’s about to materialize as he starts each logo?

Keep up with Lester and all of his hand drawn logos on his various social media channels: Instagram, Facebook, Vimeo, YouTube, Twitter

Via seblester.com and Vimeo

More doodling.

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Harry Potter

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I doodle a lot.

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Latest doodle

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News doodle

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As designers, we notice all things design. And it’s everywhere. Literally. London-based illustrator/designer/artist (and sneakerhead) Stephen Cheetham has a keen eye for sneaker boxes. This series of prints (for sale here) explores the evolution of packaging for several revered sneaker brands. Would love to see Cheetham’s take on Puma!

Via stephencheetham.com

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