Archives for posts with tag: cardboard

The shipping season has been hitting its peak over the past few days, so we thought it appropriate to share the typographic explorations of Barcelona-based design studio Lo Siento (previous post here). Among their highly creative undertakings are works in which they experiment with injecting colored liquid into individual pouches of plastic bubble wrap to form typographic figures. And these projects represent a larger theme in Lo Siento’s work: tangible typography. They are so in touch (no pun intended) with the nuances of letterforms, that they’re able to transfer that heightened awareness into physical objects, which is pretty astounding. We are sort of desensitized to design in some ways with advances in computer generated graphics, but when work like this comes along, it really catches our eye. Other works of Lo Siento’s include hand-formed muselet typography, cardboard typographic “skeleton”, and 4D letters, among many others. They are masters, and we really admire their work.

Via losiento.net

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It’s not unusual for art and commerce to collide. But it’s certainly not always as awe-inspiring as this arresting piece from Vienna, Austria-based package designer and artist Gerlinde Gruber. Priding herself in creating “specialized packaging designs highly inspired by their contents”, Gruber is more intimately familiar with the intricacies of product packages than the average person. So it’s fitting that one of the world’s largest manufacturers of folding cartons, Mayr-Melnhof Packaging, commissioned Gruber to create a larger than life mural. Composed of more than 1,700 packages, this pseudo aerial view of a colorful cityscape is an exercise in color and form. Gruber also draws surprising parallels between packages and movies: “This model of an modern large city reminds us of the highly detailed city mock-ups which were made for such science fiction monster-movies, to be destroyed dramatically afterwards. Movies and packagings have many parallels. They pack contents to discover it to the maximum effect. Both are subject to trends, but always striking new paths to set trends by themselves. Brands and their products are showcased like movies and provoke customers emotions and reactions. The packaging is actor and stage at the same time. These cardboard boxes tell stories about the packaged product, such as houses talk about their residents.”

Via Behance

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International visual firm Shotopop teamed with JWT Shanghai to take cardboard cut-outs to the next level. And boy, did they succeed. They were commissioned to develop and build three pieces, made up from the cardboard of shoeboxes, to represent three prominent Chinese basketball players, sponsored by popular Chinese sporting goods brand ANTA. Deservedly so, the project won an Outdoor, as well as a Design Lion at the International Cannes Lions Awards.

Via shotopop.com

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