Archives for posts with tag: Coca-Cola

We’ve seen a lot of intricate artwork fabricated from paper in new and interesting ways, but nothing quite like this. It’s the work of Cuban-born, North Carolina-based artist Felix Semper. While his sculptures resemble traditional stone busts, Semper injects a bit of a twist, literally, into these awesome creations. Rather than a hefty, solid material, Semper’s sculptures are crafted from hundreds of layers of glued paper to allow for surprising and awe-inspiring movement. With these stunning works, Sember flips the art of sculpture on its head… allowing a seemingly solid mass to twist and stretch. While we love all of his work, his most notable piece “Big Poppa” modeled after the late rap icon Notorious B.I.G. really strikes a chord. The juxtaposition of a contemporary figure in such a traditional art form is intriguing in and of itself, but the kinetic nature of Sember’s work makes it truly groundbreaking.

More paper artwork here and here and here.

Via felixsemper.com

In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing us with covert toxicity. New York-based production company Dress Code recently tackled the subject through a thoughtful animated short, aptly titled Coke Habit. Though Dress Code’s usual workload is of the commercial variety, original content plays an important role in any creative enterprise. This superbly crafted surrealist mini masterpiece, featuring arguably the most iconic brand on the planet, tells a true childhood story of staffer “Mike” and his Coke addiction… as in seemingly benign Coca-Cola. From their adept use of color to their masterful storytelling, Dress Code hits all the marks with this brilliant little film.

Via Vimeo and dresscodeny.com

Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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So, we stumbled upon this viral video recently, and were in complete awe. You will be too, if you haven’t seen it already, guaranteed. It made us ponder the irony of being so taken with corporate logos carefully drawn by hand, even though that’s exactly how they were developed in the not so distant past. It’s no wonder this video has circulated so rapidly… we live and design in a time when doing things without the use of a computer is such a novelty. Armed with little more than some calligraphy pens, London-based Seb Lester, a trained graphic designer with a penchant for calligraphy, miraculously recreates distinct and recognizable complex letterforms with complete ease and surprising accuracy. Sit back snd marvel, as these logos seem to just emerge from his steady hand. We bow down to Lester and his tremendous talents.

Compilation video below, plus a few of our other favorites follow. Can you guess what’s about to materialize as he starts each logo?

Keep up with Lester and all of his hand drawn logos on his various social media channels: Instagram, Facebook, Vimeo, YouTube, Twitter

Via seblester.com and Vimeo

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More doodling.

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Harry Potter

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I doodle a lot.

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Latest doodle

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News doodle

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Chinese sculptor Li Lihong juxtaposes contemporary corporate logos with traditional Chinese imagery and ceramic techniques, with fantastic results. The series is a sculptural mashup of corporate identity and fine art, of contemporary and traditional, of East and West, of old and new. Western business has become integrated into Chinese culture, and Lihong’s work seems to embrace it.

Via Facebook

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The German arm of global ad agency McCann Erickson developed this fantastic series of Olympic posters for Coca-Cola last year. Though the London Olympics are long over, these posters could easily be relevant at any Olympic Games. We love the strong, simple integration of the Coca-Cola brand with Olympic athletes. Really well done.

Via adsoftheworld.com

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