Archives for posts with tag: Coke

In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing us with covert toxicity. New York-based production company Dress Code recently tackled the subject through a thoughtful animated short, aptly titled Coke Habit. Though Dress Code’s usual workload is of the commercial variety, original content plays an important role in any creative enterprise. This superbly crafted surrealist mini masterpiece, featuring arguably the most iconic brand on the planet, tells a true childhood story of staffer “Mike” and his Coke addiction… as in seemingly benign Coca-Cola. From their adept use of color to their masterful storytelling, Dress Code hits all the marks with this brilliant little film.

Via Vimeo and dresscodeny.com

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Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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Chinese sculptor Li Lihong juxtaposes contemporary corporate logos with traditional Chinese imagery and ceramic techniques, with fantastic results. The series is a sculptural mashup of corporate identity and fine art, of contemporary and traditional, of East and West, of old and new. Western business has become integrated into Chinese culture, and Lihong’s work seems to embrace it.

Via Facebook

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