Archives for posts with tag: Community

Painting rocks is a favorite pastime of many, but Michigan artist/illustrator/designer/author/educator Aaron Zenz has taken it to a whole other level. In preparation for what is now known as the “most-attended public art event on the planet”, ArtPrize in Grand Rapids, Michigan (happening right now), Zenz and his six children collected and painted over 1,000 rocks over the course of a year. Zenz describes the project in his own words: “I painted them 7 solid base colors, representing myself and my six children. I invited these family members to fill the rocks with any kind of faces they wanted. All the rocks were painted in matching pairs. I took half of the rocks, 500, and arranged them outside the Children’s Museum in a sprawling display, creating a kaleidoscope of colors, shapes, and patterns. I took the other matching 500 rocks and hid them all over Grand Rapids in random locations. As your family enjoys the day at ArtPrize, keep your eyes open! You will notice details of GR streets like never before. How many of the 500 hidden rocks can you spot? Who in your party has the quickest eyes? When you spot one, leave it where it is and snap a photo. View and share photo discoveries on social media with the hashtag #RockAroundGR to get the complete community building experience.” What a fantastic undertaking on so many levels. With all the often somber headlines lately, this home-grown, positive interactive art experience is certainly a welcome highlight. We only wish it was closer! Think of it as a Stone Age Pokémon GO.

Via artprize.org

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Art with purpose and for social good can be really powerful. It can bring people together in unique ways that’s really touching, especially in this digitally connected, yet ironically isolating society we live in today. The work of Germen Crew, a Mexican youth organization comprised of muralists and street artists, to literally transform a village is a prime example. The government-sponsored project called Pachuca Paints Itself resulted in this magnificent mural, Mexico’s largest. Launched as an effort to not only rehabilitate the hillside neighborhood, but to also bring the community together, the Germen Crew project was a massive undertaking involving the painting of 209 individual houses. And the photos speak for themselves. Be sure to check out the video below (in Spanish). The vibrant, fluid composition seen from afar is truly awe-inspiring and heart warming. Just amazing.

Via Facebook and Instagram

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Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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North Carolina-based designer/illustrator Matt Stevens has a great eye for branding. His focus and skill with brand identity programs is clear, even in this tongue-in-cheek badge set. We know from experience, successful branding is a tall order, and Stevens captures a quick visual crux of these varying badges beautifully.

Via Behance

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