It’s been a week now, and we’re still stimulated by our experience at Create Upstate (related posts here, here, here and here). One unexpectedly enlightening address, Anatomy of a Maker, was given by Dora Drimalas, Principal of San Francisco-based Hybrid Design. Drimalas, along with her husband Brian Flynn, is at the helm of this full-service creative agency. Not many firms can tout a client list as impressive as Hybrid’s: Nike, Disney, Apple, Microsoft, Sony and Yahoo, to name a few. One might assume with such corporate powerhouse clientele, the leadership at Hybrid would be solely focused on churning out work at a breakneck pace to meet countless and differing demands. While client needs are certain a priority at Hybrid, Drimalas and Flynn seem to have a distinct passion for the timeless craft of design. This creative spirit doesn’t necessarily oppose a frame of mind needed to manage corporate demands, but certainly bucks a stereotype. When global paper manufacturer Mohawk approached Hybrid a couple years ago to reevaluate their perspective on paper in an increasingly digital world, Drimalas and company drew from their personal enthusiasm, philosophy and high regard for the heritage of craftsmanship. With that partnership, Mohawk Maker Quarterly was born. It’s much more than an indulgent paper promotion, it’s a publication with real substance. Drimalas spoke to the content within the latest issue (No. 6) with great fervor, explaining that the relatively recent dominance and ephemeral nature of digital communication positions print communication, like many other time-honored aspects of art and culture, at an elevated level. With a swing of the cultural pendulum, printers and designers are once again craftspeople, reminiscent of the Arts and Crafts movement over a century ago. It’s what Drimalas referred to as Arts and Crafts 2.0. The morsals of food for thought that Drimalas posed are too numerous to mention here. We were inspired not only by the content of Drimalas’s discourse, but also by the flawless design and printing of the Maker publication. Contact your paper rep if you do not have one of these in your hands.
Via hybrid-design.com and mohawkconnects.com