Archives for posts with tag: design philosophy

Though we would not necessarily describe ourselves, or our design philosophy as quirky, we can certainly appreciate an idiosyncratic design approach. Italian-based multidisciplinary design practice Mathery Studio seem to live and die by such an unconventional way of thinking, and it shows in their exceptional, and sometimes eccentric, work. Case in point is a recent project for Australian brand Odd Pears, which is in the business of selling creative and colorful mismatched socks. This campaign, Pull Them Up, is described as “a Monday to Friday guide to different ways to pull up your socks.” Mathery’s unique and humorous mode of expression is a perfect match (pun intended) for Odd Pears. In their own words, “In this campaign we focused on the act of ‘pulling up the socks’ and for five lucky Odd Pears trios we have designed a system which will allow every early morning-still-sleepy bird to get dressed in just one move.”

Via mathery.it

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Israeli-born, London-based graphic designer Noma Bar has a very specific style. Use of negative space may look simple or straightforward to most, but as any designer will tell you, to employ it really effectively is no easy task. And negative space is the cornerstone of Bar’s style, which is really saying something. Perhaps one of the best examples of Bar’s masterful work is an IBM campaign from a few years back, which is sure to be studied by designers for many decades to come. In his own words, Bar’s general philosophy is “maximum communication with minimum elements.” And IBM clearly (and smartly) tapped Bar for its Smarter Planet campaign for that very reason.

Via dutchuncleagency.blogspot.com

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