We particularly love when artists give everyday objects new context. Not only does this type of work capitalize on the element of surprise, but it also gives the viewer a glimpse into a creative mind. Artists who create these works (some past features here and here and here) see the world from a unique perspective. As is the case with self-proclaimed “Fantasy Researcher” Diego Cusano. Cusano, who has a background in visual arts and graphic design, explores the use of simple everyday objects in unexpected and creative ways. And so much so, in fact, that some high profile clients have taken notice and hired him for various campaigns, including Warner Bros., Adidas, Diesel, Dior, Cartier, Haribo, among others. In his own words, Cusano explains his work: “I started watching things from a different point of view, and from this new approach, I started creating the illustrations that, since then, I’m publishing each day on the social networks. Objects change their native function through the graphic to a new, different, unpredictable function. I always try to “re-invent” myself. I would like to give smiles when people look at my works.” It’s safe to say Cusano’s objective is on-point and wildly successful. His work definitely brings smiles to our faces.

Via diegocusano.com and Instagram

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