Archives for posts with tag: dripping

Though recent weather patterns may suggest otherwise, summer is merely a fleeting memory, with that autumn feeling fast approaching. We recently stumbled upon the phenomenal work of Madrid-based studio Serial Cut, and more particularly a video they created for fashion/style giant DIESEL (who we are also especially fond of), that harkens back to those sultry summer days in the not so distant past. Showcasing their Spring/Summer collection, DIESEL commissioned Serial Cut to create this glossy, gravity defying promo loop, Melting Props, to display in store windows. We often find ourselves in awe of really well executed 3D/CGI work (here and here and here)… and Serial Cut’s work is among the best we’ve seen. In their own words: “A digital celebration of summer featuring pieces from this collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape. An ice cream cone, surfboard, and basketball all melt and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture. Get into a surreal summer immersion, where gravity is merely a suggestion!”

Via serialcut.com

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In addition to being aesthetically innovative, Torino, Italy-based photographer Giorgio Cravero’s series, entitled simply Colors, is also fueled by a belief that we humans are slowly killing nature’s bounty. Cravero shot the fruits and vegetables, then masterfully retouched them to look like the life (color) is dripping away. “Men are poison for the earth. Behind this work there’s the story of what we are and of our arrogance when we think that we really count…. Here, in that cabbage which was sadly left to its fate, lies all the tragic meaning of our smallness and of our short memory, because we should have stayed there, close and loyal to the Earth, we should have stayed humble.” Though we may not totally agree with Cravero’s sullen position, we understand the sentiment. And there’s certainly no denying his immense talent and superb execution of these photographs.

Via Behance

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