With the latest Apple releases, so too will come the flood of YouTube videos of folks “testing” the new devices in all sorts of precarious scenarios (submerging your new iPhone in a vat of soda, then freezing it for 12 hours, anyone?). New Zealand-born, Brooklyn-based photographer/artist Henry Hargreaves (whose stellar work we’ve discussed here and here) takes a more cerebral approach to a practice that is no less cringe-inducing to us gadget geeks. Hargreaves, along with his stylist partner Caitlin Levin, whose incredible collaborations almost always employ food as the medium, juxtaposes said electronic devices with fast food in their series Deep Fried Gadgets. While we do shudder slightly at the sight of intentionally defacing these gizmos that we hold in such high regard, we certainly appreciate the concept and commentary, not to mention the fascinatingly engaging visuals. In Hargreaves’s own words, “I like to play with food and the juxtaposition of different worlds. I found a video of some Japanese kids trying to deep fry a PSP and eat it, it didn’t work and they made a mess of it, but I loved the idea and thought it could be expanded and photographed in a beautiful way. Electronics have become almost a holy device, the way a new apple device sends people out of their minds. But as soon as the next model comes out the last is immediately forgotten. This is a commentary about the similarities between tech culture and fast food. Quickly devoured and then discarded because of our appetite for the newest product.”
Let’s be honest here, food and typography are two of our favorite things. So when the two are paired with great skill, we take notice. This well-executed poster by Russian art director Alexander Eliseev as student work a few years back is one such example. According to Eliseev, the piece came together very quickly… just two hours from conception to print. Which is fitting, given the subject matter. But it certainly doesn’t look like it was done in a hurry, but rather thoughtfully composed over time. We do know what it’s like to have things fall into place perfectly when a deadline is looming, though. Regardless of the turnaround time, this piece is a great example of experimental (and indulgently delicious) typography. More examples here and here and here.