Archives for posts with tag: fire

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

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We feel one of our fundamental responsibilities as designers is to employ our creative resources to help communicate and disseminate messages for public good, when possible. The right visuals can be powerful and in this instance, also quite beautiful. Commissioned by German environmental advocacy group Robin Wood, ad agency Grabarz & Partner collaborated with some clearly talented folks from Berlin to Bangkok to create this compelling series of advertisements illustrating the destruction of nature and wildlife around the world. Anchored by a clever concept, the execution here is spot-on. With the use of double exposure (other examples here and here), these compelling ads feature an animal and its natural habitat threatened by destruction. We love the composition and endless details of each piece. Just excellent all around.

Via Behance

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