Archives for posts with tag: habit

In recent years, much has been made about America’s addiction to sugar (eye-opening 60 Minutes piece of journalism, here). It really is an epidemic whose impact has yet to be truly realized. But we are slowly waking up to the fact that our sugar-loaded diet is not only making us fat, but it’s also killing us with covert toxicity. New York-based production company Dress Code recently tackled the subject through a thoughtful animated short, aptly titled Coke Habit. Though Dress Code’s usual workload is of the commercial variety, original content plays an important role in any creative enterprise. This superbly crafted surrealist mini masterpiece, featuring arguably the most iconic brand on the planet, tells a true childhood story of staffer “Mike” and his Coke addiction… as in seemingly benign Coca-Cola. From their adept use of color to their masterful storytelling, Dress Code hits all the marks with this brilliant little film.

Via Vimeo and dresscodeny.com

In keeping with our (hopefully) weeklong theme of Create Upstate 2015 (other posts here and here), we turn the spotlight on fellow Rochester-based designer (and educator/writer) Mitch Goldstein. Those behind the planning of Create Upstate clearly made a deliberate decision to have Goldstein kick off the main event. Goldstein is the perfect blend of adept designer and engaging speaker, and his talk about The Habit of Making got us charged up right out of the box. It almost felt like church for designers, and Goldstein was giving a homily. In essence, Goldstein discussed his habit of making for the sake of making, and how it has made him a better designer. This daily 30-minute creative exercise, which he and his wife Anne Jordan call “inside walking”, has given way to some pretty impressive work (below and here). Goldstein stressed the importance of letting go, and not worrying about making something “good” or even “finished”, but just focus on the making part. We are not really doing Goldstein’s sermon any justice here, just know that this is sage advice that we hope to get into the habit of following. Be sure to scroll down for products from Goldstein’s “walks”, and a sampling of his superb client work, some of which originated directly from said walks.

Via mitchgoldstein.com and Tumblr

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