Archives for posts with tag: Haribo

We particularly love when artists give everyday objects new context. Not only does this type of work capitalize on the element of surprise, but it also gives the viewer a glimpse into a creative mind. Artists who create these works (some past features here and here and here) see the world from a unique perspective. As is the case with self-proclaimed “Fantasy Researcher” Diego Cusano. Cusano, who has a background in visual arts and graphic design, explores the use of simple everyday objects in unexpected and creative ways. And so much so, in fact, that some high profile clients have taken notice and hired him for various campaigns, including Warner Bros., Adidas, Diesel, Dior, Cartier, Haribo, among others. In his own words, Cusano explains his work: “I started watching things from a different point of view, and from this new approach, I started creating the illustrations that, since then, I’m publishing each day on the social networks. Objects change their native function through the graphic to a new, different, unpredictable function. I always try to “re-invent” myself. I would like to give smiles when people look at my works.” It’s safe to say Cusano’s objective is on-point and wildly successful. His work definitely brings smiles to our faces.

Via diegocusano.com and Instagram

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As we’ve mentioned before (here and here and here), 3D rendering has come a really long way in recent years. With technology advancing exponentially, the world of three-dimensional work has gotten more real, to the point that it’s sometimes difficult to discern what’s computer generated and what’s actually real. This gorgeous series, GoldRush, by Slovenian designer Črtomir Just exemplifies that fine line. We all know that these items aren’t actually made of gold, but Just nearly makes us believe it. In his own words, Just explains, “Since the world is obsessed with everything that’s golden, I decided to make a fun 3D series that takes the popular ‘gold’ naming for a spin and tries to depict these products literally or how they would look like, if they were truly made out of gold.”

Via Behance

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