Archives for posts with tag: identity

As designers we are all too familiar with the Pantone Matching System… the industry standard for classifying colors with an alphanumeric code, allowing for accurate recreation across media. We literally refer to it daily, and many designers can often rattle off Pantone numbers with great excitement and precision (we are guilty as charged). Brazilian-born, Madrid-based photographer Angélica Dass capitalizes on the familiarity of the Pantone system in her ongoing Humanæ Project, in an effort to “record and catalog all possible human skin tones.” This “chromatic inventory” is certainly a tall order, but Dass’s approach is a terrifically visually engaging way to broach the subject of social, cultural and racial identity, which is close to her heart. To date, Dass has indexed over 3,000 different shades from volunteers around the world (22 cities and 14 different countries on five continents, to be exact). Dass’s project has taken on a life of its own, even spawning educational and outreach programs developed by Dass herself. Not only do we love the concept, but Dass’s execution and philanthropic spirit really take it to the next level. Be sure to check out Dass’s TED Talk (here) to learn more about the origins and goal of this laudable project.

Via humanae.tumblr.com and Instagram

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Light and shadow are among the fundamentals of photography. Barcelona-based photographer/art director Pol Úbeda Hervàs created this series of photos that puts his own shadow front and center, as the subject of this intriguing work. Hervàs explains that these pieces are about identity: “How can we accept that we are changing? How can we accept we hardly recognize ourselves in certain situations? I am changing at this very moment of my life. I do not react in the same ways I used to. I am surprised. Is that me? These pictures are the way I see myself now. My shadow is there but I erase myself because I don´t know who I am any longer. The shoes remain only to make sure there is something more than… a shadow.” This may seem like a rather cerebral concept to some, but it really is quite straightforward. And executed perfectly by Hervàs. Well done!

Via Flickr

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London-based mixed media artist Nick Gentry, like many other creative individuals, creates artwork partly as a means to disseminate some sort of commentary. Gentry’s work is not only visually stunning, but also touches on the evolution of “consumerism, technology, identity and cyberculture in society, with a distinctive focus on obsolete media.” Gentry recycles such outdated media, like floppy disks and film negatives, and transforms them into arresting mosaics with layers of detail and nuance. And the details are not only aesthetic, but also in the media themselves, which once seemingly held a level of importance to their owners…  Gentry’s work could be seen as a mode of preservation, if you will. And he even engages viewers in his innovative “social” art by soliciting donations of otherwise discarded media. Brilliant.

Books available here.

Via nickgentry.com

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