Archives for posts with tag: indulgent

While client-driven work can certainly be fulfilling and satisfying in many ways, there’s something to be said for personal projects. Sure, they can be a little indulgent, but the lack of constraints and pressure, at least from outside sources, often yields fantastic results. As designers, the process is sort of freeing, and can lead to good things all around. Argentinian art director and motion designer Javier Tommasi knows this all too well. His ongoing project, Food for Life, showcases the fruits (quite literally) of his unpaid labor. Tommasi has spent months of his free time exploring new techniques to improve the overall quality of his work, and we are totally impressed. Not just with his dedication to the process, but with the caliber of his work. His renderings are amazing, and his sense of composition and lighting really make these pieces sing. Tommasi speaks to the concept, “I love the set design, product photography, 3D animation and I just wanted to make a mix between all stuff I like, giving an artistic touch. So, playing and proving colors, textures and lights, I did the designs. I had the idea to work with stuff to make me feel something natural, fresh, with vivid colors, and I thought in fruits and vegetables. So. I resolved to do set designs with natural and fresh fruits and vegetables adding extra objects with different textures like metal and gold to see the contrast between them.”

Via javitommasi.com and howww.com

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Let’s be honest here, food and typography are two of our favorite things. So when the two are paired with great skill, we take notice. This well-executed poster by Russian art director Alexander Eliseev as student work a few years back is one such example. According to Eliseev, the piece came together very quickly… just two hours from conception to print. Which is fitting, given the subject matter. But it certainly doesn’t look like it was done in a hurry, but rather thoughtfully composed over time. We do know what it’s like to have things fall into place perfectly when a deadline is looming, though. Regardless of the turnaround time, this piece is a great example of experimental (and indulgently delicious) typography. More examples here and here and here.

Via Behance

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