Archives for posts with tag: ingenuity

Just when we thought the golden age of music videos has passed and true innovation was practically impossible, enter Los Angeles-based pop/rock band OK Go, who have made a reputation for music video ingenuity again and again. Their latest two videos, “Upside Down & Inside Out” and “The One Moment” (both released within about the past 13 months) continue to push boundaries. The former is a gravity-defying feat via what is referred to as parabolic flight. Without knowing the context, one would think it was an exercise in CGI and green screen trickery. But what makes this gem of a music video so special is the fact that the video was shot in a single, 45 minute take. Then non-micro-gravity portions were simply edited out, for a seamless looking weightless romp to the song’s three-minute length. The latter, “The One Moment”, is touted with the distinct honor of “the shortest amount ever filmed for a music video.” The video uses just 4.2 seconds of footage, stretched out to the song’s full-length by slowing down portions by some 20,000 percent. Sounds pretty straightforward, but rest assured the logistics behind this were meticulously orchestrated by some super creative minds. OK Go is diligent about offering a behind the scenes look at these mini masterpieces, which just bolsters our assertion that some folks simply use more of their creative potential than others. We cannot even begin to wrap our minds around how one would even dream up these concepts, let alone bring them to life. But we’re certainly glad these guys did. In a single word: inspiring. Now watch the videos… okay, go!

Via okgo.net

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Minneapolis creative director and multidisciplinary artist Brock Davis likes to play with food. Of how his Banana Peel Trucker Hat came to be, Davis explains: “My kids were grumpy at breakfast this morning, so I had this idea to make a quick banana peel trucker hat for the banana to wear using the peel of the banana. This cheered them up and it made the banana look relatively hip.” This sort of simple ingenuity is what makes Davis’s award-winning work so compelling (and fun).

Via itistheworldthatmadeyousmall.com and Flickr

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