Archives for posts with tag: juxtaposed

Tattoos are often very telling. Each and every one seems to have a story behind it, and for those who are covered, it’s like a novel. British photographer Alan Powdrill brings some of these stories to light, with his latest project and exhibition, aptly titled Covered. Looking at Powdrill’s portfolio as a whole, we love his edginess, which seems to be a common thread. Here, Powdrill features subjects who are literally walking canvases, their bodies covered in ink, underneath their everyday garb. This series presents a nice juxtaposition, and gets our minds racing about the evolution of the indelible artwork for each subject, and which unassuming individuals in our own community might be adorned in tattoos in a similar fashion. Powdrill really gets to the heart of photography here… storytelling is fundamental, and his work is quite poetic. Fascinating project, and very well executed.

Via alanpowdrill.com

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Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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