Archives for posts with tag: Madrid

In his latest project, HI-RES, Madrid-based artist Rómulo Celdrán explores the convergence of digital art and fine art through sculpture. Celdrán’s analytical curiosity is especially intriguing for designers like us, who are constantly analyzing, consciously or subconsciously, the visual qualities of otherwise mundane objects all around us. These large-scale, visually arresting creations are really something. Not only is it compelling to look at three-dimensional pixelation before your eyes, but Celdrán uses these works to comment on the role 3D computer modeling now plays on visual perception. In his own words, Celdrán discusses the project: “Just as photography did with the two-dimensional still image and film did with the moving image, the current digital technologies that are used to generate 3D image models are revolutionizing the way we look at reality, understand it and relate to it. Whether it is the world of 3D scanning, photogrammetry, 3D design or any of their multiple forms and applications (technical, medico-scientific, recreational…) the 3D digital model shows us a reality beyond reality, a hyper-real reality.”

Via romuloceldran.com

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Though recent weather patterns may suggest otherwise, summer is merely a fleeting memory, with that autumn feeling fast approaching. We recently stumbled upon the phenomenal work of Madrid-based studio Serial Cut, and more particularly a video they created for fashion/style giant DIESEL (who we are also especially fond of), that harkens back to those sultry summer days in the not so distant past. Showcasing their Spring/Summer collection, DIESEL commissioned Serial Cut to create this glossy, gravity defying promo loop, Melting Props, to display in store windows. We often find ourselves in awe of really well executed 3D/CGI work (here and here and here)… and Serial Cut’s work is among the best we’ve seen. In their own words: “A digital celebration of summer featuring pieces from this collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape. An ice cream cone, surfboard, and basketball all melt and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture. Get into a surreal summer immersion, where gravity is merely a suggestion!”

Via serialcut.com

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Given the somber mood surrounding all things politics and money in Europe, particularly Greece, this installation street art, fittingly titled “Crisis”, is especially relevant. Conceived and created by Madrid-based artist SpY, and installed in a central neighborhood in the city of Bilbao, the piece consists of 1000€ (almost $2,000) in 2 cent coins making up the word “CRISIS” on an outdoor wall. Not totally surprising, passersby helped themselves to the money, and all the coins disappeared in less than 24 hours. In some ways, that feels like blatant defacing of public art, but in other ways, that was likely expected and part of the point to begin with. SpY seems very much in touch with the political climate around him, and we love his out-of-the-box creativity. There’s good reason he’s been making such relevant urban art since the mid-eighties. In his own words, his work “involves the appropriation of urban elements through transformation or replication, commentary on urban reality, and the interference in its communicative codes…. a parenthesis in the automated inertia of the urban dweller. They are pinches of intention, hidden in a corner for whoever wants to let himself be surprised. Filled with equal parts of irony and positive humor, they appear to raise a smile, incite reflection, and to favor an enlightened conscience.”

Via spy-urbanart.com

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Type geeks rejoice! We love inventive type, like this stellar work by Madrid-based art director/designer Andrés Momó. Fittingly for “DASHAPE” sneaker event in Spain, Momó literally threaded sneaker laces in the shape of letters to form the title of the event. The care he took with the letterforms shows. And somehow, this just wouldn’t be the same if it was digitally rendered… Momó taking the time to create this the old school way gets major props in our book.

Via Behance

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