Archives for posts with tag: masterclass

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

Imagine a post-apocalyptic world where social media companies are no longer the powerhouses they are today, but rather crumbling relics from the past. That’s exactly what self-taught Romanian digital artist Andrei Lacatusu envisioned when conceiving his arresting series Social Decay. Not only is Lacatusu’s technical skill amazing, but we love the concept, which flies in the face of all we know to be true at this present moment. And that’s what makes this series so striking. These logos, including Facebook, Google, and Instagram, are slick, closely curated marks that sort of define the current era. So to see them dilapidated, weather-worn and abandoned forces a double take, especially at this level of realism. Lacatusu’s perspective is provocative and timely, elevating this series well beyond a masterclass in CGI.

Via Behance

    

The work of Montreal-based Mathieu Lévesque is, quite simply, a masterclass in food photography. We are in awe of Lévesque’s ability to apply his own creative vision to everything he (re)touches. His attention to detail is remarkable. And the wit and whimsy present in so much of his work elevates it to the next level. We are engaged on many levels by his work… inspired, envious and hungry!

Via Behance

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