Archives for posts with tag: meal

Finding new ways to market familiar products is a daily challenge for advertisers. Italian ad agency Armando Testa Group’s work for Italian brewing company Birra Moretti caught our eye for their particularly inventive campaign. Great advertising transcends language and, at times, culture… it is relatable on a universal level. The juxtaposition here of particular meals with beer as the centerpiece is really smart. And certainly relatable to the masses. This series resonates with us, not only on a consumer level, but it is conceptually brilliant, and very well executed. Bravo!

Via armandotesta.it

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London design student Chris Godfrey’s twisted creation “All in One” serves as part of a dissertation on the ridiculous paradox presented by today’s age of consumerism: our general love of “quality” and “luxury” products, juxtaposed with our greater obsession with convenience. If you were to read this 12-course meal on a menu, you’d surely salivate. But Godfrey stuffs every course into a gelatinous mold that takes on the shape of the iconic tin can. Perhaps it’s best left for the quintessential foodie’s fallout shelter? Here’s what’s on the menu:

• Selection of local cheeses with sourdough bread
• Pickled kobe beef with charred strawberry
• Ricotta ravioli with a soft egg yolk
• Shitake mushroom topped with filled peppers
• Halibut poached in truffle butter in a coconut crepe
• Risotto foraged ramps, prosciutto and fresh parmesan
• French onion soup with fresh thyme and gruyere cheese
• Roast pork belly and celeriac root puree
• Palate cleanser, pear ginger juice
• Rib eye steak with grilled mustard greens
• Crack pie with milk ice cream on a vanilla tuile
• French canele with a malt barley and hazelnut latte

Via chrisgodfrey.me

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