Archives for posts with tag: message

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

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Art and design can be powerful tools to raise awareness and permeate public consciousness. Visual impact can often be more commanding than words alone. Ecuadorian artist Maria Jose Cabezas clearly knows this, and capitalizes on the ability of well-conceived, expertly executed imagery to convey a message. With a global culture steeped in preoccupation with physical appearances, Cabezas’s work here clearly has a place. She sheds light on sensitive issues that rarely get the attention they deserve, like anorexia and bulimia. In her own words, Cabezas hopes to “enlighten the consequences of the obsession with beauty.” This work could not be more relevant, and we really appreciate the merits of Cabezas’s work, not only artistically, but also socially.

Via Behance

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