Archives for posts with tag: outdoor advertising campaign

Few food items are more iconic than the beloved Oreo cookie. Introduced 103 years ago tomorrow (Happy Birthday, Oreo!), this sandwich cookie has long been recognized as the best-selling cookie in the U.S. With credentials like that, it’s no surprise that the Oreo brand has a massive advertising budget that allows for some terrifically creative campaigns. Its most recent, Play with Oreo, has spawned a commission of 10 global artists (Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl and Brosmind) to create Oreo-themed masterpieces. Spearheaded by advertising firm The Martin Agency, these whimsical ads will be showcased outdoors in New York City, Los Angeles and Indianapolis, and across Oreo social media channels, throughout March. Makes us wanna reach for a tall glass of milk, and dunk.

Via playwithoreo.com

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At first glance, one might deduce that this series of vivid, eye-catching photos is for some high-brow fashion campaign, or conceptual art project. Much to our surprise and delight, they are actually part of a bold print and outdoor advertising campaign from a few years back, entitled Adaptation, for, of all things, Barcelona City Council. That’s right, government, more or less. Shot by acclaimed Spanish photographer Paco Peregrín, and art directed by London-based Conor Cronin, this campaign is so different from what we’d expect from anything remotely bureaucratic, that’s it’s certainly attention getting, and even slightly refreshing. Could you even imagine a campaign like this for your local city council? Perhaps Spaniards are more culturally and artistically evolved. Or maybe the aesthetic sophistication juxtaposed with a purpose, though noble, rather mundane, was exactly the point. Either way, we’re talking about it thousands of miles away, and that is impressive by any measure.

Via pacoperegrin.com and conorcronin.com

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