Archives for posts with tag: package

It’s not unusual for art and commerce to collide. But it’s certainly not always as awe-inspiring as this arresting piece from Vienna, Austria-based package designer and artist Gerlinde Gruber. Priding herself in creating “specialized packaging designs highly inspired by their contents”, Gruber is more intimately familiar with the intricacies of product packages than the average person. So it’s fitting that one of the world’s largest manufacturers of folding cartons, Mayr-Melnhof Packaging, commissioned Gruber to create a larger than life mural. Composed of more than 1,700 packages, this pseudo aerial view of a colorful cityscape is an exercise in color and form. Gruber also draws surprising parallels between packages and movies: “This model of an modern large city reminds us of the highly detailed city mock-ups which were made for such science fiction monster-movies, to be destroyed dramatically afterwards. Movies and packagings have many parallels. They pack contents to discover it to the maximum effect. Both are subject to trends, but always striking new paths to set trends by themselves. Brands and their products are showcased like movies and provoke customers emotions and reactions. The packaging is actor and stage at the same time. These cardboard boxes tell stories about the packaged product, such as houses talk about their residents.”

Via Behance

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Some packaging is simply just fun, as is the case with this series of fruit juice packaging. Not sure how banana juice tastes, but Japanese industrial designer Naoto Fukasawa certainly makes it look enticing with his thoughtful design. “Materials are not the mother of design,” says Fukasawa. “Materials and means are the result of thinking how to create a sensuous effect. I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.” Fukasawa has even been described by Bloomberg Businessweek as one of the world’s most influential designers.

Via toxel.com

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