Oh, experimental typography… how we love thee. Perhaps it’s a case of design envy, or we’re just taken with pretty things in general, but when done well, experimental typography can stand on its own, out of context. This is definitely the case with the work of Hamburg, Germany-based motion designer/illustrator Alex Schlegel. Schlegel’s visual explorations on the typographic treatment for DirecTV’s Super Saturday Night lead to these impressive pieces. The forms, lighting, and textures achieved with Maxon Cinema 4D are not only purposeful but also beautiful. Designers can sometimes use such powerful tools gratuitously, but Schlegel’s steady hand and keen eye for composition and color elevate this client job for corporate giant AT&T to works of art.

Via Behance