Archives for posts with tag: purposeful

Oh, experimental typography… how we love thee. Perhaps it’s a case of design envy, or we’re just taken with pretty things in general, but when done well, experimental typography can stand on its own, out of context. This is definitely the case with the work of Hamburg, Germany-based motion designer/illustrator Alex Schlegel. Schlegel’s visual explorations on the typographic treatment for DirecTV’s Super Saturday Night lead to these impressive pieces. The forms, lighting, and textures achieved with Maxon Cinema 4D are not only purposeful but also beautiful. Designers can sometimes use such powerful tools gratuitously, but Schlegel’s steady hand and keen eye for composition and color elevate this client job for corporate giant AT&T to works of art.

Via Behance

A lot has happened in the world since we last visited the quirky and thought-provoking work of Atlanta-based BBDO Creative Director Stephen McMennamy. Yet his steadfast #ComboPhotos project continues to churn out clever mashups and engage people around the globe. In fact, as cited in our previous post (here) back in September 2015, he had almost 50K Instagram followers… well, his following has ballooned to 226K and growing. And for good reason. His compositions, which are all comprised of original, thoughtfully captured photography (rather than stock images) are simple and fun. Their brilliance is in their subtlety, and also the purposeful absence of Photoshop blending tools. McMennamy’s work makes us do a double-take, which is a sure measure of something special in our minds. His work is as impressive as ever… can’t wait to check back in another 16 months to see what McMennamy has conjured up.

Via Instagram

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