Archives for posts with tag: relatable

On this Election Day eve, perhaps the most historic U.S. election in our lifetime, a large swath of the population is bound to be unsatisfied with the outcome. With that in mind, we bring you a short video by Paris-based motion design studio Parallel that’s both amusing and unnerving. Though it has no relation to the election itself, it’s a terrifically animated short about everyday situations that are simply unsatisfying. The appeal of this video is twofold for us: not only is it highly relatable (we can honestly say that we’ve felt the frustration of every scenario depicted), but the quality of the work, from the overall style, use of color, animation and sound design, are totally on point. Having realized they really tapped into something, Parallel Studio is now conducting a challenge (here) to fellow animators no matter their skill level, to submit creative takes on other unsatisfying situations.

Via parallelproduction.tv

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Finding new ways to market familiar products is a daily challenge for advertisers. Italian ad agency Armando Testa Group’s work for Italian brewing company Birra Moretti caught our eye for their particularly inventive campaign. Great advertising transcends language and, at times, culture… it is relatable on a universal level. The juxtaposition here of particular meals with beer as the centerpiece is really smart. And certainly relatable to the masses. This series resonates with us, not only on a consumer level, but it is conceptually brilliant, and very well executed. Bravo!

Via armandotesta.it

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