Archives for posts with tag: rock

Just when we thought the golden age of music videos has passed and true innovation was practically impossible, enter Los Angeles-based pop/rock band OK Go, who have made a reputation for music video ingenuity again and again. Their latest two videos, “Upside Down & Inside Out” and “The One Moment” (both released within about the past 13 months) continue to push boundaries. The former is a gravity-defying feat via what is referred to as parabolic flight. Without knowing the context, one would think it was an exercise in CGI and green screen trickery. But what makes this gem of a music video so special is the fact that the video was shot in a single, 45 minute take. Then non-micro-gravity portions were simply edited out, for a seamless looking weightless romp to the song’s three-minute length. The latter, “The One Moment”, is touted with the distinct honor of “the shortest amount ever filmed for a music video.” The video uses just 4.2 seconds of footage, stretched out to the song’s full-length by slowing down portions by some 20,000 percent. Sounds pretty straightforward, but rest assured the logistics behind this were meticulously orchestrated by some super creative minds. OK Go is diligent about offering a behind the scenes look at these mini masterpieces, which just bolsters our assertion that some folks simply use more of their creative potential than others. We cannot even begin to wrap our minds around how one would even dream up these concepts, let alone bring them to life. But we’re certainly glad these guys did. In a single word: inspiring. Now watch the videos… okay, go!

Via okgo.net

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Hyper-realistic drawing and painting is an incredible skill that really gives us pause. Especially in the age of high resolution cameras on just about everyone’s phone, and the proliferation of Photoshop-aided art. We sort of take realistic and surrealistic views for granted, but when we look at super-realistic art done by hand, like the work of Australian artist Joel Rea, we ponder the extraordinary artistic dexterity involved. Rea’s breathtaking work clearly draws much inspiration from nature, particularly the ocean. And for anyone who has tried, depicting water realistically is no small feat. Never mind clouds, sand and the human form. Rea’s masterful paintings are not only visually precise, but also do a fantastic job of conveying emotion, whether it be a sense of fear, hope or liberation. These contemporary surrealist works have some real substance, and we look forward to what the future holds for this phenomenal young artist.

Via joelrea.com.au

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Few food items are more iconic than the beloved Oreo cookie. Introduced 103 years ago tomorrow (Happy Birthday, Oreo!), this sandwich cookie has long been recognized as the best-selling cookie in the U.S. With credentials like that, it’s no surprise that the Oreo brand has a massive advertising budget that allows for some terrifically creative campaigns. Its most recent, Play with Oreo, has spawned a commission of 10 global artists (Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl and Brosmind) to create Oreo-themed masterpieces. Spearheaded by advertising firm The Martin Agency, these whimsical ads will be showcased outdoors in New York City, Los Angeles and Indianapolis, and across Oreo social media channels, throughout March. Makes us wanna reach for a tall glass of milk, and dunk.

Via playwithoreo.com

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