Archives for posts with tag: social

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

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As designers we are all too familiar with the Pantone Matching System… the industry standard for classifying colors with an alphanumeric code, allowing for accurate recreation across media. We literally refer to it daily, and many designers can often rattle off Pantone numbers with great excitement and precision (we are guilty as charged). Brazilian-born, Madrid-based photographer Angélica Dass capitalizes on the familiarity of the Pantone system in her ongoing Humanæ Project, in an effort to “record and catalog all possible human skin tones.” This “chromatic inventory” is certainly a tall order, but Dass’s approach is a terrifically visually engaging way to broach the subject of social, cultural and racial identity, which is close to her heart. To date, Dass has indexed over 3,000 different shades from volunteers around the world (22 cities and 14 different countries on five continents, to be exact). Dass’s project has taken on a life of its own, even spawning educational and outreach programs developed by Dass herself. Not only do we love the concept, but Dass’s execution and philanthropic spirit really take it to the next level. Be sure to check out Dass’s TED Talk (here) to learn more about the origins and goal of this laudable project.

Via humanae.tumblr.com and Instagram

As the convergence of our digital and physical lives continues at a rapid pace, art, as it historically has, reflects these shifts. UK-born, NYC-based designer/artist Ben Fearnley, whose award-winning work often features top-notch CGI, explores this juxtaposition through his recent personal project Sculptmojis. Fearnley’s visually engaging and playful CG creations mix traditional sculpture with those ubiquitous emojis we are all so familiar with. The contrast is striking, and honestly might not be as effective in less capable hands. Fearnley’s conceptual thinking and masterful execution elevate this digital art way beyond the very basic ideograms it derives from.

Via benfearnleydesign.com

Art with purpose and for social good can be really powerful. It can bring people together in unique ways that’s really touching, especially in this digitally connected, yet ironically isolating society we live in today. The work of Germen Crew, a Mexican youth organization comprised of muralists and street artists, to literally transform a village is a prime example. The government-sponsored project called Pachuca Paints Itself resulted in this magnificent mural, Mexico’s largest. Launched as an effort to not only rehabilitate the hillside neighborhood, but to also bring the community together, the Germen Crew project was a massive undertaking involving the painting of 209 individual houses. And the photos speak for themselves. Be sure to check out the video below (in Spanish). The vibrant, fluid composition seen from afar is truly awe-inspiring and heart warming. Just amazing.

Via Facebook and Instagram

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Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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London-based mixed media artist Nick Gentry, like many other creative individuals, creates artwork partly as a means to disseminate some sort of commentary. Gentry’s work is not only visually stunning, but also touches on the evolution of “consumerism, technology, identity and cyberculture in society, with a distinctive focus on obsolete media.” Gentry recycles such outdated media, like floppy disks and film negatives, and transforms them into arresting mosaics with layers of detail and nuance. And the details are not only aesthetic, but also in the media themselves, which once seemingly held a level of importance to their owners…  Gentry’s work could be seen as a mode of preservation, if you will. And he even engages viewers in his innovative “social” art by soliciting donations of otherwise discarded media. Brilliant.

Books available here.

Via nickgentry.com

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