Archives for posts with tag: socially conscious

Art with purpose and for social good can be really powerful. It can bring people together in unique ways that’s really touching, especially in this digitally connected, yet ironically isolating society we live in today. The work of Germen Crew, a Mexican youth organization comprised of muralists and street artists, to literally transform a village is a prime example. The government-sponsored project called Pachuca Paints Itself resulted in this magnificent mural, Mexico’s largest. Launched as an effort to not only rehabilitate the hillside neighborhood, but to also bring the community together, the Germen Crew project was a massive undertaking involving the painting of 209 individual houses. And the photos speak for themselves. Be sure to check out the video below (in Spanish). The vibrant, fluid composition seen from afar is truly awe-inspiring and heart warming. Just amazing.

Via Facebook and Instagram

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Art and design can be powerful tools to raise awareness and permeate public consciousness. Visual impact can often be more commanding than words alone. Ecuadorian artist Maria Jose Cabezas clearly knows this, and capitalizes on the ability of well-conceived, expertly executed imagery to convey a message. With a global culture steeped in preoccupation with physical appearances, Cabezas’s work here clearly has a place. She sheds light on sensitive issues that rarely get the attention they deserve, like anorexia and bulimia. In her own words, Cabezas hopes to “enlighten the consequences of the obsession with beauty.” This work could not be more relevant, and we really appreciate the merits of Cabezas’s work, not only artistically, but also socially.

Via Behance

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Bucking tradition, and just about every rule in a marketer’s playbook, global powerhouse brand Coca-Cola has taken a bold stance on topic du jour: equality and prejudice. In observation of the month of Ramadan in the Middle East, Coca-Cola has, for the first time in its storied 129 year history, stripped its cans of its iconic script logo in an effort to demonstrate a world without labels. Aptly titled “No Labels”, the campaign is sort of a social experiment to get into the minds of people regarding labels, preconceptions and stereotypes in general. Bearing nothing but its highly recognizable “dynamic ribbon” and the message “Labels are for cans not for people”, the limited-edition cans make a bold and beautiful statement. As designers, we are drawn to the visual simplicity juxtaposed with the powerful message. It’s actually rather telling of the current corporate branding landscape at large: businesses are opting to streamline their identities by making their logos simpler and flatter. Be sure to check out Coca-Cola’s masterful commercial to accompany the socially conscious campaign.

Via coca-colacompany.com

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