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In an effort to pay homage to some superb Italian design manifested widely through consumer goods, Italian-American designer Gianluca Gimini conceived this series of fictional co-branded sneakers. Looking at Gimini’s body of work, particularly this imaginative series, appropriately titled “Sneakered”, it’s clear that Gimini operates on a creative plane not easily defined. At a time when consumers (very broadly speaking) seem to be steeped in the marketing of nostalgia, Gimini capitalizes on that trend and also taps into a youth culture that holds footwear, specifically sneakers, in high regard. Think of it as an exercise in mashing up historical examples of excellent product design with a vehicle that has global youth appeal (sneakers). Brilliant.

Via Behance

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With the latest Apple releases, so too will come the flood of YouTube videos of folks “testing” the new devices in all sorts of precarious scenarios (submerging your new iPhone in a vat of soda, then freezing it for 12 hours, anyone?). New Zealand-born, Brooklyn-based photographer/artist Henry Hargreaves (whose stellar work we’ve discussed here and here) takes a more cerebral approach to a practice that is no less cringe-inducing to us gadget geeks. Hargreaves, along with his stylist partner Caitlin Levin, whose incredible collaborations almost always employ food as the medium, juxtaposes said electronic devices with fast food in their series Deep Fried Gadgets. While we do shudder slightly at the sight of intentionally defacing these gizmos that we hold in such high regard, we certainly appreciate the concept and commentary, not to mention the fascinatingly engaging visuals. In Hargreaves’s own words, “I like to play with food and the juxtaposition of different worlds. I found a video of some Japanese kids trying to deep fry a PSP and eat it, it didn’t work and they made a mess of it, but I loved the idea and thought it could be expanded and photographed in a beautiful way. Electronics have become almost a holy device, the way a new apple device sends people out of their minds. But as soon as the next model comes out the last is immediately forgotten. This is a commentary about the similarities between tech culture and fast food. Quickly devoured and then discarded because of our appetite for the newest product.”

Via hargreavesandlevin.com

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