Archives for posts with tag: surreal

We may have a subconscious fixation with design in Italy… unintentionally our second such post in a row. This time, we look at some imaginative work of Italian art director Matteo Pozzi. Though these are advertisements for the baby product company Cam, they could easily stand on their own as examples of surrealist design. Cam’s mission is, in part, “To look at the world through children’s eyes to understand exactly what they need… only those who know how to look at the world from a child’s point of view can find the solutions to make this world more enjoyable and, above all, safer.” For this campaign, Pozzi and team answer fanciful questions that children ask, employing a surreal visual narrative that is completely engaging. Though these pieces certainly have the potential to be a hodgepodge of gratuitous Photoshop effects, the execution of these concepts in the hands of Pozzi and his team feels organic and looks flawless.

More surreal design here and here and here.

Via Behance

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There’s something to be said for visually arresting advertising… when few or no words are necessary. And it’s ironic that this series promoting, of all things, Scrabble, uses barely any words at all. Yet we immediately get what is being conveyed. Russian/Ukrainian creative agency Twiga developed these terrific ads that could probably stand on their own as surrealist prints. They really are superb examples of Photoshop mastery. We’d love to see more… the possibilities are endless. Loosely reminiscent of this campaign.

Via adsoftheworld.com

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Pen-guin

 

Scrabble-2

Cat-erpillar

 

Scrabble-3

Crow-bar

 

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Car-rot

Russian-born surrealist painter and sculptor Vladimir Kush sees the world from a very unique perspective, and shares that vision with the world through his extraordinary work. We can’t help but compare these fascinating (and sometimes perplexing) visions to the work of Salvador Dalí. Although his style is often described as surrealist, Kush himself refers to it as “metaphorical realism”, as he describes in his credo: “Any metaphor has its own story to tell. Metaphor “sees” through centuries, unveiling the images of the world and connecting notions created by civilization. At the same time, metaphor can easily reflect the complexities of our modern life, with its ambiguity and contradictions. The painter’s mission is to find a metaphorical “parallel” for every side of real life. The element of unexpectedness will shake up the viewer and awaken his artistic nature.” Such unexpectedness abounds in Kush’s work… we find ourselves making new discoveries each time we look.

Via vladimirkush.com

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We are really taken with this series of photos by French photographer Maia Flore. Aptly titled “Sleep Elevations”, the series explores a sort of surreal dream scenario, with each piece featuring a young woman levitating in a sleep/dream state. Sure, sounds bizarre, but the work is oddly beautiful.

Via maiaflore.com

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