Archives for posts with tag: surrealist design

Conceptual food photography has got to be one of our favorite niche disciplines lately, only confirmed by this excellent collaboration between Sydney-based creatives Enrico Becker and Matt Harris. Created as visuals to accompany editorial on genetically modified foods, these photos could easily stand on their own. We love the choice of colors and thoughtful compositions. The pastel tones of the produce, along with the bar codes of course, push the work into surreal territory. And quite effectively, we might add. In his own words, Becker explains, “As shooting style, we were going for a more pastel monochromatic still-life style approach. The end result of the shoot was combined in an awesome two-spread magazine layout with a well written article about genetically modified food by Matt Harris. The idea was to create a combination between the photography and the written text.” Oh, and did we mention these guys are also students? Nice work, by any measure.

Via enricobecker.com

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We may have a subconscious fixation with design in Italy… unintentionally our second such post in a row. This time, we look at some imaginative work of Italian art director Matteo Pozzi. Though these are advertisements for the baby product company Cam, they could easily stand on their own as examples of surrealist design. Cam’s mission is, in part, “To look at the world through children’s eyes to understand exactly what they need… only those who know how to look at the world from a child’s point of view can find the solutions to make this world more enjoyable and, above all, safer.” For this campaign, Pozzi and team answer fanciful questions that children ask, employing a surreal visual narrative that is completely engaging. Though these pieces certainly have the potential to be a hodgepodge of gratuitous Photoshop effects, the execution of these concepts in the hands of Pozzi and his team feels organic and looks flawless.

More surreal design here and here and here.

Via Behance

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