Archives for category: Advertising

Oh, experimental typography… how we love thee. Perhaps it’s a case of design envy, or we’re just taken with pretty things in general, but when done well, experimental typography can stand on its own, out of context. This is definitely the case with the work of Hamburg, Germany-based motion designer/illustrator Alex Schlegel. Schlegel’s visual explorations on the typographic treatment for DirecTV’s Super Saturday Night lead to these impressive pieces. The forms, lighting, and textures achieved with Maxon Cinema 4D are not only purposeful but also beautiful. Designers can sometimes use such powerful tools gratuitously, but Schlegel’s steady hand and keen eye for composition and color elevate this client job for corporate giant AT&T to works of art.

Via Behance

In an effort to pay homage to some superb Italian design manifested widely through consumer goods, Italian-American designer Gianluca Gimini conceived this series of fictional co-branded sneakers. Looking at Gimini’s body of work, particularly this imaginative series, appropriately titled “Sneakered”, it’s clear that Gimini operates on a creative plane not easily defined. At a time when consumers (very broadly speaking) seem to be steeped in the marketing of nostalgia, Gimini capitalizes on that trend and also taps into a youth culture that holds footwear, specifically sneakers, in high regard. Think of it as an exercise in mashing up historical examples of excellent product design with a vehicle that has global youth appeal (sneakers). Brilliant.

Via Behance

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When done well, reimagining movie posters (here and here and here) never gets old. Movie poster design presents a unique challenge to designers… it’s usually one of the first representations of a movie people see, so there’s a tall order to embody an often complex story with a single image. French designer and illustrator Flore Maquin is clearly up to that challenge. Maquin has a knack for designing movie posters extraordinarily well. We love her bold style, which is evident throughout her pieces. And she has a clear appreciation for typography. But it’s her genuine esteem for cinema that really shines through here. These creations feel like a labor of love, and that’s what makes them truly special. Well done.

Via flore-maquin.com

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Italian photographer Dan Bannino is a consummate storyteller with a particular penchant for still life and commercial photography. Much of his work could just as easily find a home on a gallery wall as in the pages of a mass market magazine, like National Geographic, Harper’s Bazaar, Elle, Cosmopolitan and many others. With his terrific Power and Food series, Bannino explores the eating habits of powerful and influential people from around the world. In our celebrity-obsessed culture any glimpse “behind the curtain,” so to speak, is valued. A look into the private lives of public figures, no matter how brief or inconsequential, makes us feel a little closer to them. Bannino’s series capitalizes on that curiosity, with his vibrant and arresting images. We particularly love his compositions and bold style. In his own words, Bannino states, “If you’re a fast food aficionado or a pizza freak, you have more in common with Mr. Donald J. Trump, and Pope Francis himself than you ever imagined. Check out some of the most unexpected food patterns of the world’s leaders, and you’ll never eat the same way again.”

Via danbannino.com

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There’s “plenty” to love about the work of Argentinian designer/art director (and co-founder of Buenos Aires-based motion studio Plenty, and now at the helm of Playful studio) Pablo Alfieri. His vibrant and playful portfolio is crammed full of lighthearted designs that are heavy on conceptually and compositionally sound foundations. Though we don’t know him personally, we can safely deduce that Alfieri’s irreverent sense of humor shines through his fantastic designs. Be sure to peruse his robust portfolio, but we will simply leave you with a New Year greeting (yes, made from bendy straws). Hope you love Alfieri’s work as much as we do. Oh, and happy 2017 too!

Via Behance

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It’s true that we’ve seen our fair share of movie posters through the years (here, here and here), but nothing quite like these. Manchester, UK-based designer/photographer/poster artist Jordan Bolton doesn’t rely on highly stylized shots from the film, or even the film’s actors. No effects-laden titles or much typography to speak of at all. Instead, for his Objects series, Bolton meticulously arranges prop elements from each film, paying careful attention to color palettes and composition to relay the film’s themes. For his Rooms series, Bolton applies that same attention to detail, focusing instead on recreating floor plans from keys scenes in the films. We cannot imagine how much close watching of these films Bolton does to be able to create these works. This is a true cinephile’s dream, and lucky for them Bolton sells prints here and here.

Via Tumblr and Facebook

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Believe it or not, for being such a simple, uncomplicated product, Lego has some particularly clever and thought-provoking advertisements (here and here). Already three years old, this campaign celebrating 55 years of the Lego brand is basically a series of 55 visual riddles, fittingly featuring little more than the iconic bricks. The great minds at Swiss agency Cavalcade are behind these fantastically clever designs, which, much like Legos themselves, inspire a great deal of imagination. We must admit, we’re still struggling to solve many of these, but it’s so satisfying having solved the ones we did. Answer key to the few ads featured here at the bottom of this post. No peeking, try to figure them out for yourself!

Via Behance

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Answers (in order of images): Yellow Submarine, Alice in Wonderland, Three Little Pigs, Purple Rain, Jaws, Spider-Man, The White Stripes, Hunger Games, Four Weddings and a Funeral, Bob Marley and the Wailers, Goldilocks and the Three Bears, Jackson 5, King Kong, Titanic, Stairway to Heaven, I Walk the Line, The Beatles, New Kids on the Block, Little Red Riding Hood, Clockwork Orange, Men in Black, Rolling Stones

With financial matters on the minds of many around the world on the heals of our historic presidential election just one week ago, we thought it fitting to share this project by Georgian illustrator/designer Tatiana Trikoz. Commissioned by Swiss banking group Swissquote, Trikoz created these incredibly intricate currency portraits featuring some of the world’s most famous billionaires – Mark Zuckerberg, Richard Branson and Elon Musk. Trikoz seamlessly adheres to the look of the existing currency she aims to mimic… we are in awe of the stunning details. Perhaps our president-elect will commission her to imagine his likeness on U.S. currency in the near future? Crazier things have happened….

Via Behance

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Tourism marketing is not something that we think of as terribly design-y. We just assume the process involves input from many people and interests, and therefor gets boiled way down from the designer’s original vision. But in the case of a Smoky Mountain Tourism campaign from several years back by Tennessee-based designer/creative director Shayne Ivy, that vision seems to have won out for the most part. We love Ivy’s style here, which lends itself really well to the concept and is beautifully executed. It’s even a bit reminiscent of other multiple exposure work (here and here), and most notably that by the great Olly Moss (here), which is certainly the highest compliment. It appears that Smoky Mountain Tourism has since shelved this campaign, but a resurrection may be in order… Ivy’s double exposure silhouette concept and treatments are far superior in our mind.

Via Behance

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We are thrilled to announce that the Barbour collection of awards has seen significant growth with the addition of several prestigious recognitions.

See live announcement with links here

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