Archives for category: Advertising

We particularly love when artists give everyday objects new context. Not only does this type of work capitalize on the element of surprise, but it also gives the viewer a glimpse into a creative mind. Artists who create these works (some past features here and here and here) see the world from a unique perspective. As is the case with self-proclaimed “Fantasy Researcher” Diego Cusano. Cusano, who has a background in visual arts and graphic design, explores the use of simple everyday objects in unexpected and creative ways. And so much so, in fact, that some high profile clients have taken notice and hired him for various campaigns, including Warner Bros., Adidas, Diesel, Dior, Cartier, Haribo, among others. In his own words, Cusano explains his work: “I started watching things from a different point of view, and from this new approach, I started creating the illustrations that, since then, I’m publishing each day on the social networks. Objects change their native function through the graphic to a new, different, unpredictable function. I always try to “re-invent” myself. I would like to give smiles when people look at my works.” It’s safe to say Cusano’s objective is on-point and wildly successful. His work definitely brings smiles to our faces.

Via diegocusano.com and Instagram

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At one time or another, we’ve all experienced the satisfaction of a perfectly timed photo. Being in the right place at the right time can be everything. Just ask Missouri-bred, New York-based photographer Jonathan Higbee, who capitalizes on those moments in his outstanding series “Coincidences.” Described as his “love letter to New York, and to the infinite number of magical, ephemeral and serendipitous moments that make it a city unlike any other,” Higbee credits his awe-inspiring collection of moments to exploring the streets of the Big Apple for over a decade. In his own words, Higbee explains, “This work explores the relationship city dwellers share with their chaotic, demanding urban environments. The pervasive and growing sources of overstimulation (giant glowing advertisements, traffic sounds, odors from food carts, etc.) all fight for the precious attention of passersby. “Coincidences” attempts to stabilize this instability and reveal the uncanny stories that arise when the crush of urban discord experiences brief moments of harmony.” Higbee’s work is harmonious, indeed… striking all the right chords from masterful composition to that element of surprise and delight, and often humor. Keep an eye out for Higbee’s forthcoming book featuring never before seen work!

Via Instagram

Graphic design is a key tool in activism, no matter the cause. Arresting (designed) visuals have historically been a cornerstone of social and political change. As time marches on, and we become more connected, original ideas seem harder to come by. Visuals become derivative over time, not necessarily intentionally but often subconsciously. So when we see something that stands out, we take notice. As is the case with this Greenpeace campaign by powerhouse ad agency Young & Rubicam. Not only are we taken with the straightforward and impactful concept, but also the execution. It appears to be a masterclass in 3D modeling in our estimation, with stunning details that truly blur the lines between CGI and reality. Simply put, it’s a terrific use of modern design technology that really communicates an important message effectively.

Via Behance

Imagine a post-apocalyptic world where social media companies are no longer the powerhouses they are today, but rather crumbling relics from the past. That’s exactly what self-taught Romanian digital artist Andrei Lacatusu envisioned when conceiving his arresting series Social Decay. Not only is Lacatusu’s technical skill amazing, but we love the concept, which flies in the face of all we know to be true at this present moment. And that’s what makes this series so striking. These logos, including Facebook, Google, and Instagram, are slick, closely curated marks that sort of define the current era. So to see them dilapidated, weather-worn and abandoned forces a double take, especially at this level of realism. Lacatusu’s perspective is provocative and timely, elevating this series well beyond a masterclass in CGI.

Via Behance

    

At a time when our collective consciousness is so acutely aware of gender roles, and (a long overdue) war has been waged against sexist practices and other gender issues, Lebanon-based photographer/visual artist Eli Rezkallah turns twisted gender roles depicted in vintage advertisements on their heads. Rezkallah painstakingly recreated some blatantly sexist ads, but with a reversal of gender roles to convey just how these absurd and deep-rooted gender stereotypes were portrayed to the masses just decades ago. Rezkallah also comments on how past generations continue to perpetuate these oversimplified ideas about the roles of women and men: “Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties’. Although I know that not all men like my uncles think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.” If nothing else, Rezkallah’s work should make you giggle (and perhaps even gasp).

Via elirezkallah.com

 

Photo manipulation, at its very core, is surrealist. The results are often unnerving and illogical, but with photographic precision. London-based creative production studio Happy Finish offers high-end retouching as one of its many capabilities to a vast array of notable clients including Nike, Google, Samsonite, Gillette and Smirnoff, to name a few. Here are a handful of samples of Happy Finish’s work that could honestly stand on their own, outside of any marketing context, as thought-provoking works of art. Hats off to the talented artists at Happy Finish for elevating CGI to a whole new level.

More surrealist work here and here and here.

Via Behance

Posters are some of our favorite, yet challenging, projects. Poster design is a marriage between visual aesthetic and the delivery of information, between textual and graphical elements… the very fundamentals of graphic design. It should come as no surprise, then, that an institution as important and influential as the New York Film Festival places great emphasis on this visual embodiment of its annual event. Festival organizers manage to recruit some truly respected artists and photographers year after year for its remarkable posters. Below is just a sampling, starting with this year’s by renowned sculptor Richard Serra.

Via nytimes.com

Melbourne, Australia-based contemporary artist Ben Frost has a pop art aesthetic with a subversive, confrontational spirit. In some of his most recent work, Frost essentially uses mainly (junk) food and pharmaceutical packaging as a canvas for his bold illustrations inspired by pop culture, Roy Lichtenstein, and manga. His mashups are not random, though… Frost exhibits his mastery of juxtaposition with these works in a way that can be truly provocative. Through his work, Frost continually pushes boundaries and challenges social norms while addressing our advertising-soaked, consumer-obsessed culture. In his own statement, Frost describes: “By subverting mainstream iconography from the worlds of advertising, entertainment, and politics, he creates a visual framework that is bold, confronting and often controversial.”

Via benfrostisdead.com

Oh, experimental typography… how we love thee. Perhaps it’s a case of design envy, or we’re just taken with pretty things in general, but when done well, experimental typography can stand on its own, out of context. This is definitely the case with the work of Hamburg, Germany-based motion designer/illustrator Alex Schlegel. Schlegel’s visual explorations on the typographic treatment for DirecTV’s Super Saturday Night lead to these impressive pieces. The forms, lighting, and textures achieved with Maxon Cinema 4D are not only purposeful but also beautiful. Designers can sometimes use such powerful tools gratuitously, but Schlegel’s steady hand and keen eye for composition and color elevate this client job for corporate giant AT&T to works of art.

Via Behance

In an effort to pay homage to some superb Italian design manifested widely through consumer goods, Italian-American designer Gianluca Gimini conceived this series of fictional co-branded sneakers. Looking at Gimini’s body of work, particularly this imaginative series, appropriately titled “Sneakered”, it’s clear that Gimini operates on a creative plane not easily defined. At a time when consumers (very broadly speaking) seem to be steeped in the marketing of nostalgia, Gimini capitalizes on that trend and also taps into a youth culture that holds footwear, specifically sneakers, in high regard. Think of it as an exercise in mashing up historical examples of excellent product design with a vehicle that has global youth appeal (sneakers). Brilliant.

Via Behance

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